Sometimes you don’t have the perfect color material when shooting-it doesn’t matter! If you can’t find the color you want, you can add color at any time. One of the most powerful aspects of post-production is changing the background color used during shooting. Change image background color after shooting Understanding the role of color can enable you to make the right decision for your shooting, but how do you choose the right background for product photos? It depends on many factors. The color you choose for the shoot is not only to make your product look better but to show shoppers exactly what they can get from their order. Although it usually requires hindsight in marketing and business, colors can influence customers to a large extent and ultimately play a role in their relationship with you and your brand.Īlso, 22% of returns occurred because the product’s personal appearance was different from the photo. Using color strategically can evoke the emotions shoppers want when interacting with brands and products. Colors Communicate with us on an unconscious and nonverbal level,” wrote Monika Lindquist, a marketing strategist at Straylight, a market research company. Research on involuntary physical responses (such as eye movements, brain activity, and heart rhythm) shows that they trigger swift and strong reactions when we see colors. “Colors are one of the most powerful tools for expressing emotions. Mixing product photos with background colors will not put you at a disadvantage from the start.Ĭolor not only helps to display your product more clearly on the Internet and in the catalog, but it can also have a subconscious impact on people’s mood. What better way than using colors to evoke the right mood and feelings? Color can take away other common products and make them pop off the page.Īccording to a survey, more than three-quarters of online shoppers believe that product photos greatly influence their online purchasing decisions. Photos are your opportunity to showcase products and tell the story of your brand.
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Why Background color is Matter in Product Photo Or, you might want to change the background color of your favorite profile photo on social media just a little bit! Whatever the reason, this article will help you change the background color in Photoshop.
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For example, if you run an e-commerce website and change the color palette to suit a particular brand identity. However, even if you are not a photographer, you may find yourself trying to change the background color in Photoshop.
#CHANGE BACKGROUND COLOR IN PHOTOSHOP PROFESSIONAL#
If you are a professional photo retoucher, you will often change the background to meet your customers’ needs. For amateurs and professional photographers, there are many reasons for this. Changing the background color of a product photo in Photoshop is one of the most common digital photography questions.